GoHighLevel Vs ClickFunnels: A Comparison of Advanced Sales and Marketing Platforms
When it comes to advanced sales and marketing platforms, GoHighLevel and ClickFunnels are two powerhouses in the industry.
As an experienced content creator, I’ve delved into their features, capabilities, and user experiences to provide you with a comprehensive comparison.
ClickFunnels 2.0 Vs. GoHighLevel 2023
GoHighLevel is specifically designed for digital agencies (and for marketers that hate compromises) looking to expand their reach.
With its page builder, lead capture tools, automated booking, and white label agency software, it offers a comprehensive suite of features.
On the other hand, ClickFunnels is a versatile funnel builder that caters to various online businesses. It offers high-converting sales funnel templates, CRM functionality, email marketing tools, and even a course builder.
While GoHighLevel has unlimited features, ClickFunnels does have some limitations and lacks CRM functions.
GoHighLevel seamlessly integrates with platforms like Zoom, Stripe, and Facebook, while ClickFunnels integrates with Twilio, Salesforce, and PayPal.
Both platforms have their strengths and weaknesses, making GoHighLevel more suitable for marketing professionals and digital agencies, while ClickFunnels (CF) is often recommended for beginners (CF is definitely not user friendly).
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In terms of support, ClickFunnels takes the lead with its robust help and support system.
However, GoHighLevel has positive reviews on platforms like Capterra and TrustRadius.
Ultimately, GoHighLevel is perfect for digital agencies and reselling white label software, while ClickFunnels’ versatility caters to a wider range of online businesses. So, which platform suits your needs best? Let’s dive in and find out.
- GoHighLevel and ClickFunnels are both advanced sales and marketing platforms.
- GoHighLevel is designed for growing digital agencies, while ClickFunnels is a versatile funnel builder.
- GoHighLevel offers features like page building, lead capture tools, follow-up campaigns, automated booking, pipeline management, membership areas, and white label agency software.
- ClickFunnels offers features such as high-converting sales funnel templates, CRM functionality, team collaboration, email marketing tools, membership site builder, eCommerce functionality, course builder, and real-time analytics.
- GoHighLevel is recommended for marketing professionals and digital agencies, while ClickFunnels is suitable for beginners and other types of online businesses.
Introduction to GoHighLevel and ClickFunnels
Overview of GoHighLevel
In the world of sales and marketing, having the right tools can make all the difference in achieving success.
Two platforms that have gained popularity among digital agencies and online businesses are GoHighLevel and ClickFunnels.
While both platforms offer advanced features to streamline marketing efforts, they have distinct differences that cater to different needs.
GoHighLevel is a comprehensive marketing platform specifically designed for growing digital agencies.
It provides a wide range of features to help agencies manage their clients’ marketing campaigns effectively.
With GoHighLevel, agencies can create stunning landing pages using the built-in page builder, capture leads with ease, and automate follow-up campaigns.
The platform also offers features like automated booking, pipeline management, membership areas, and even white label agency software. These features make GoHighLevel a valuable tool for agencies looking to enhance their marketing strategies and scale their businesses.
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Overview of ClickFunnels
ClickFunnels, on the other hand, is a versatile funnel builder that empowers businesses to create high-converting sales funnels.
It offers a user-friendly interface and a wide range of pre-designed funnel templates that are proven to drive results.
ClickFunnels not only helps businesses build effective funnels but also provides other essential features to support their marketing efforts.
These features include CRM functionality, team collaboration tools, email marketing capabilities, membership site builder, eCommerce functionality, course builder, blog builder, and real-time analytics.
ClickFunnels is known for its versatility and ease of use, making it a popular choice among beginners and entrepreneurs.
ClickFunnels 2.0 vs GoHighLevel: A Comparison
While both GoHighLevel and ClickFunnels offer powerful features to support sales and marketing efforts, there are notable differences between the two platforms.
1. Feature Set:
GoHighLevel boasts an extensive range of features, providing unlimited possibilities for digital agencies. From lead capture tools to automated booking and pipeline management, GoHighLevel offers a comprehensive suite of tools to meet the diverse needs of agencies. On the other hand, ClickFunnels has feature limits and lacks CRM functions, making it more suitable for businesses with specific funnel-building requirements.
2. Integrations:
GoHighLevel integrates seamlessly with popular platforms like Zoom, Stripe, Shopify, Facebook, and Manychat.
These integrations enable agencies to leverage existing tools and streamline their workflows.
ClickFunnels, on the other hand, integrates with various platforms, including Twilio, Salesforce, PayPal, and WordPress.
The choice of integrations depends on the specific needs and preferences of the business.
3. Target Audience:
While ClickFunnels is recommended for beginners and entrepreneurs, GoHighLevel is better suited for marketing professionals and digital agencies.
GoHighLevel’s robust feature set and white label agency software make it an ideal choice for agencies looking to resell marketing services and offer white label solutions.
ClickFunnels, with its user-friendly interface and pre-designed templates, is a great starting point for businesses looking to build effective sales funnels without any technical expertise.
4. Help and Support:
ClickFunnels has gained a reputation for its excellent help and support. The platform offers comprehensive documentation, video tutorials, and a responsive customer support team to assist users at every step.
On the other hand, GoHighLevel has been criticized for its outdated help articles and lackluster human support.
While the platform provides the necessary resources, users may find it challenging to get timely assistance when needed.
5. User Reviews:
Both GoHighLevel and ClickFunnels have garnered positive reviews from users.
ClickFunnels has received praise on platforms like Capterra, FinancesOnline, and G2, highlighting its ease of use and versatility. GoHighLevel, on the other hand, has positive reviews on platforms like Capterra, TrustRadius, and G2, with users commending its comprehensive feature set and suitability for digital agencies.
In conclusion, GoHighLevel and ClickFunnels are powerful sales and marketing platforms that cater to different needs.
GoHighLevel is recommended for digital agencies and reselling white label software, while ClickFunnels is suitable for other types of online businesses due to its versatility.
Understanding the unique features and target audience of each platform will help businesses make an informed decision about which platform aligns best with their marketing goals and requirements.
Research citation: GoHighLevel
Key Features and Functionality
In today’s competitive digital landscape, having the right sales and marketing platform is essential for businesses of all sizes.
Two popular options in the market are GoHighLevel and ClickFunnels. While both platforms offer advanced features and functionality, they cater to slightly different needs.
In this section, we will explore the key features and functionalities of both platforms to help you make an informed decision.
GoHighLevel Features
GoHighLevel is a comprehensive marketing platform specifically designed for growing digital agencies. It offers a wide range of features to streamline and automate marketing processes. Here are some of the standout features of GoHighLevel:
Page Builder: GoHighLevel provides an intuitive drag-and-drop page builder, allowing users to create stunning and high-converting landing pages without any coding knowledge.
Lead Capture Tools: The platform offers various lead capture tools such as pop-ups, forms, and chatbots to help businesses capture and nurture leads effectively.
Follow-Up Campaigns: GoHighLevel enables users to create automated follow-up campaigns via email, SMS, and voicemail, ensuring consistent engagement with leads.
Automated Booking: With GoHighLevel, businesses can automate their booking processes, allowing clients to schedule appointments conveniently.
Pipeline Management: The platform offers a robust pipeline management system, allowing users to track and manage leads throughout the entire sales process.
Membership Areas: GoHighLevel allows businesses to create membership areas and deliver exclusive content to their clients.
White Label Agency Software: One of the unique features of GoHighLevel is its white label agency software, which allows agencies to rebrand the platform as their own and provide it to their clients.
GoHighLevel’s extensive feature set makes it an ideal choice for marketing professionals and digital agencies looking for an all-in-one solution.
ClickFunnels Features
ClickFunnels, on the other hand, is a versatile funnel builder that caters to a broader range of online businesses. Here are some of the key features offered by ClickFunnels:
High-Converting Sales Funnel Templates: ClickFunnels provides a wide range of pre-designed sales funnel templates that are known for their high conversion rates.
CRM Functionality: ClickFunnels offers basic CRM functionality, allowing businesses to manage their customer relationships and track interactions.
Team Collaboration: The platform enables multiple team members to collaborate on funnel building and marketing campaigns.
Email Marketing Tools: ClickFunnels provides built-in email marketing tools, allowing businesses to send targeted and automated email campaigns.
Membership Site Builder: ClickFunnels allows businesses to create membership sites and deliver exclusive content to their members.
eCommerce Functionality: The platform offers eCommerce functionality, allowing businesses to sell physical and digital products directly through their funnels.
Course Builder: ClickFunnels provides a course builder feature, allowing businesses to create and sell online courses.
Blog Builder: ClickFunnels offers a blog builder, allowing businesses to create and publish content to attract and engage their audience.
Real-Time Analytics: The platform provides real-time analytics to track the performance of funnels and marketing campaigns.
ClickFunnels’ versatility makes it suitable for various types of online businesses, especially those looking for a comprehensive funnel building solution.
Comparing GoHighLevel vs ClickFunnels
When comparing GoHighLevel and ClickFunnels, it’s important to consider their unique features and target audiences. Here are some points to keep in mind:
- GoHighLevel offers unlimited features, while ClickFunnels has feature limits and lacks CRM functions.
- GoHighLevel integrates with platforms such as Zoom, Stripe, Shopify, Facebook, and Manychat, while ClickFunnels integrates with various platforms including Twilio, Salesforce, PayPal, and WordPress.
- ClickFunnels is recommended for beginners, while GoHighLevel is suitable for marketing professionals and digital agencies.
- ClickFunnels has better help and support, while GoHighLevel has outdated help articles and lackluster human support.
- ClickFunnels has positive reviews on Capterra, FinancesOnline, and G2, while GoHighLevel has positive reviews on Capterra, TrustRadius, and G2.
- GoHighLevel is recommended for digital agencies and reselling white label software, while ClickFunnels is recommended for other types of online businesses due to its versatility.
In conclusion, both GoHighLevel and ClickFunnels offer robust features and functionality to help businesses streamline their sales and marketing efforts. The choice between the two ultimately depends on the specific needs and goals of your business.
Integration Capabilities
When comparing GoHighLevel and ClickFunnels, one important aspect to consider is their integration capabilities.
Both platforms offer various integrations that can enhance their functionality and streamline your marketing and sales processes.
GoHighLevel Integrations
GoHighLevel is a powerful marketing platform designed specifically for growing digital agencies.
It offers a wide range of features that can help agencies manage their clients, automate their marketing campaigns, and scale their businesses.
One of the key strengths of GoHighLevel is its extensive integration options.
GoHighLevel integrates seamlessly with popular tools and platforms, allowing you to connect and sync data across different systems. For example, it integrates with Zoom, enabling you to schedule and conduct online meetings with your clients directly from the GoHighLevel platform.
It also integrates with Stripe, Shopify, Facebook, and Manychat, giving you the ability to connect your e-commerce store, social media accounts, and chatbots to streamline your sales and marketing efforts.
These integrations provide a seamless experience for digital agencies, allowing them to leverage their existing tools and systems while taking advantage of GoHighLevel’s robust features.
ClickFunnels Integrations
ClickFunnels, on the other hand, is a versatile funnel builder that offers a range of features to help businesses create high-converting sales funnels.
While it may not have as extensive integration options as GoHighLevel, ClickFunnels still integrates with various platforms to enhance its functionality.
ClickFunnels integrates with popular tools such as Twilio, Salesforce, PayPal, and WordPress.
This allows you to connect your customer relationship management (CRM) system, payment gateways, and content management system (CMS) to ClickFunnels, enabling a seamless flow of data and a more efficient sales process.
While ClickFunnels may have fewer integration options compared to GoHighLevel, it still provides the necessary integrations for most online businesses, ensuring that you can connect your existing tools and systems to enhance your sales funnel.
In conclusion, both GoHighLevel and ClickFunnels offer integration capabilities that can enhance your marketing and sales processes.
While GoHighLevel has a wider range of integrations, ClickFunnels still provides the necessary connections for most online businesses. When choosing between the two platforms, it’s important to consider your specific needs and the tools you already use in your business.
Suitability for Different Types of Businesses
GoHighLevel for Digital Agencies
When it comes to growing digital agencies, GoHighLevel is a marketing platform that stands out.
It offers a wide range of features specifically designed to meet the needs of digital agencies. With GoHighLevel, you have access to a powerful page builder, lead capture tools, follow-up campaigns, automated booking, pipeline management, membership areas, and even white label agency software.
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One of the standout advantages of GoHighLevel is its unlimited features. This means that as a digital agency, you have the freedom to explore and utilize all the tools and functionalities offered by the platform. Whether you need to create stunning landing pages, manage your leads effectively, or automate your marketing campaigns, GoHighLevel has got you covered.
Additionally, GoHighLevel integrates seamlessly with popular platforms such as Zoom, Stripe, Shopify, Facebook, and Manychat. This makes it easy to connect and streamline your workflows across different tools and services.
ClickFunnels for Online Businesses
In contrast, ClickFunnels is a versatile funnel builder that caters to a wide range of online businesses. While it may not have the same level of specialization for digital agencies like GoHighLevel, ClickFunnels offers a host of features that are valuable for various types of online businesses.
ClickFunnels provides high-converting sales funnel templates, making it easier for beginners to create effective sales funnels. Its CRM functionality allows businesses to manage their customer relationships, while the team collaboration feature enables effective teamwork and communication within an organization.
Furthermore, ClickFunnels offers email marketing tools, a membership site builder, eCommerce functionality, course builder, blog builder, and real-time analytics. These features make it a comprehensive platform for online businesses looking to optimize their sales and marketing efforts.
ClickFunnels also integrates with various platforms including Twilio, Salesforce, PayPal, and WordPress, allowing businesses to connect their favorite tools and services seamlessly.
Comparing GoHighLevel and ClickFunnels
While both GoHighLevel and ClickFunnels are advanced sales and marketing platforms, they have distinct differences that make them more suitable for specific types of businesses.
GoHighLevel is recommended for marketing professionals and digital agencies due to its specialized features and white label agency software. It provides unlimited features and integrates with popular platforms like Zoom and Shopify, making it an excellent choice for scaling digital agencies.
On the other hand, ClickFunnels is recommended for beginners and other types of online businesses seeking versatility. It offers a wide range of features such as CRM functionality, sales funnel templates, and eCommerce functionality. ClickFunnels also has better help and support options, making it more beginner-friendly.
In terms of reviews, both platforms have positive feedback from users. GoHighLevel receives positive reviews on Capterra, TrustRadius, and G2, while ClickFunnels is highly rated on Capterra, FinancesOnline, and G2.
In conclusion, the suitability of GoHighLevel or ClickFunnels depends on the specific needs and goals of your business. If you are a digital agency looking for specialized features and white label agency software, GoHighLevel is the recommended choice. However, if you are a beginner or seeking versatility for your online business, ClickFunnels offers a comprehensive set of features and better support options.
GoHighLevel Vs ClickFunnels
GoHighLevel and ClickFunnels are both advanced sales and marketing platforms that offer a wide range of features to help businesses grow and succeed in the digital world. While they have some similarities, they also have distinct differences that make them suitable for different types of businesses and marketing professionals.
GoHighLevel Support
GoHighLevel is a marketing platform specifically designed for growing digital agencies. It offers a comprehensive set of features, including a page builder, lead capture tools, follow-up campaigns, automated booking, pipeline management, membership areas, and white label agency software. These features make it an ideal choice for marketing professionals and agencies looking to streamline their operations and provide value-added services to their clients.
However, one area where GoHighLevel falls short is its help and support. The platform has outdated help articles and lacks robust human support. This can be frustrating for users who need assistance or have questions about the platform’s features and functionalities. While there are community forums and Facebook groups where users can seek help from fellow GoHighLevel users, the lack of direct and timely support can be a drawback for some.
ClickFunnels Support
On the other hand, ClickFunnels is a versatile funnel builder that offers a range of features to help businesses create high-converting sales funnels. These features include high-converting sales funnel templates, CRM functionality, team collaboration, email marketing tools, membership site builder, eCommerce functionality, course builder, blog builder, and real-time analytics. ClickFunnels is often recommended for beginners due to its user-friendly interface and intuitive drag-and-drop editor.
One area where ClickFunnels excels is its help and support. The platform has a dedicated support team that is readily available to assist users with any questions or issues they may have. ClickFunnels also provides comprehensive documentation, video tutorials, and a knowledge base to help users navigate and make the most of the platform’s features. This level of support can be invaluable for beginners and experienced users alike.
Integration and Recommendations
Both GoHighLevel and ClickFunnels offer integrations with various third-party platforms to enhance their functionalities. GoHighLevel integrates with Zoom, Stripe, Shopify, Facebook, and Manychat, while ClickFunnels integrates with platforms such as Twilio, Salesforce, PayPal, and WordPress. These integrations allow users to seamlessly connect their marketing and sales efforts with other tools they use in their business.
When it comes to recommendations, GoHighLevel is often preferred by digital agencies and those looking to resell white label software. Its comprehensive features and white label agency software make it an ideal choice for agencies looking to provide a complete marketing solution to their clients. On the other hand, ClickFunnels is recommended for other types of online businesses due to its versatility and ease of use.
User Reviews
Both GoHighLevel and ClickFunnels have received positive reviews from users. GoHighLevel has positive reviews on platforms such as Capterra, TrustRadius, and G2, while ClickFunnels has positive reviews on Capterra, FinancesOnline, and G2. These reviews highlight the strengths and weaknesses of each platform, providing valuable insights for businesses and marketing professionals looking to choose the right tool for their needs.
In conclusion, GoHighLevel and ClickFunnels are both powerful sales and marketing platforms with their own unique features and target audiences. While GoHighLevel is recommended for digital agencies and reselling white label software, ClickFunnels is suitable for a variety of online businesses due to its versatility. When making a decision, it’s important to consider factors such as the specific needs of your business, the level of support required, and the integrations that are essential for your marketing and sales efforts.
User Reviews and Ratings
ClickFunnels Reviews
As an experienced marketer, I have had the opportunity to work with various sales and marketing platforms. One platform that has caught my attention is ClickFunnels. With its high-converting sales funnel templates, CRM functionality, and email marketing tools, ClickFunnels offers a versatile solution for online businesses. It provides a user-friendly interface that is perfect for beginners looking to create effective funnels without any coding knowledge. The team collaboration feature is also a great addition, allowing multiple team members to work together seamlessly.
One aspect where ClickFunnels shines is its help and support. The platform provides excellent customer service, with prompt responses to queries and a helpful knowledge base. This level of support is crucial for any business, especially for those who are just starting out or need assistance along the way.
In terms of user reviews and ratings, ClickFunnels has received positive feedback on trusted review platforms such as Capterra, FinancesOnline, and G2. Many users have praised its ease of use, extensive features, and the ability to create high-converting funnels. Overall, ClickFunnels is a reliable choice for entrepreneurs and online businesses seeking a comprehensive sales and marketing platform.
GoHighLevel Reviews
When it comes to marketing platforms designed specifically for growing digital agencies, GoHighLevel stands out. This all-in-one solution offers a wide range of features that cater to the needs of marketing professionals. From a powerful page builder to lead capture tools, follow-up campaigns, and automated booking, GoHighLevel provides everything an agency requires to streamline its marketing efforts.
One unique feature of GoHighLevel is its white label agency software, which allows agencies to rebrand the platform and offer it as their own. This feature is particularly useful for reselling white label software to clients, providing a seamless experience and reinforcing the agency’s brand.
While GoHighLevel offers unlimited features, it lacks CRM functions that some businesses may require. However, it compensates for this limitation by integrating with popular platforms such as Zoom, Stripe, Shopify, Facebook, and Manychat. This integration capability enhances the overall functionality of the platform and allows for seamless workflow integration.
In terms of user reviews and ratings, GoHighLevel has received positive feedback on platforms like Capterra, TrustRadius, and G2. Users have praised its extensive feature set, user-friendly interface, and the ability to scale marketing efforts effectively. However, some users have noted that the platform’s help articles are outdated and the human support could be improved.
Overall, GoHighLevel is a recommended choice for digital agencies looking to streamline their marketing efforts and resell white label software. Its comprehensive features and integration capabilities make it a powerful tool in the hands of marketing professionals.
Conclusion: Choosing the Right Platform
After comparing GoHighLevel and ClickFunnels, it is clear that both platforms offer advanced sales and marketing tools. However, they cater to different needs and target different audiences.
GoHighLevel: A Marketing Platform for Digital Agencies
GoHighLevel is specifically designed for growing digital agencies. It provides a comprehensive set of features that can help agencies streamline their marketing efforts. With GoHighLevel, users can access a page builder, lead capture tools, follow-up campaigns, automated booking, pipeline management, membership areas, and even white label agency software.
The platform also offers unlimited features, allowing agencies to scale their operations without any limitations. GoHighLevel integrates seamlessly with popular platforms such as Zoom, Stripe, Shopify, Facebook, and Manychat, making it a versatile tool for digital agencies.
ClickFunnels: A Versatile Funnel Builder
On the other hand, ClickFunnels is a versatile funnel builder that offers a wide range of features for online businesses. It provides high-converting sales funnel templates, CRM functionality, team collaboration tools, email marketing capabilities, membership site builder, eCommerce functionality, course builder, blog builder, and real-time analytics.
While ClickFunnels may not have the unlimited features of GoHighLevel, it compensates with its versatility and ease of use. The platform integrates with various platforms including Twilio, Salesforce, PayPal, and WordPress, allowing users to connect their favorite tools seamlessly.
Choosing the Right Platform for Your Business
When it comes to choosing between GoHighLevel and ClickFunnels, it ultimately depends on the specific needs and goals of your business.
If you are a digital agency or interested in reselling white label software, GoHighLevel is the recommended choice. Its extensive features, integration capabilities, and white label agency software make it a powerful tool for agency growth. Despite its outdated help articles and lackluster human support, GoHighLevel has garnered positive reviews on platforms such as Capterra, TrustRadius, and G2.
On the other hand, if you have an online business that requires versatility and ease of use, ClickFunnels is a great option. It offers a wide range of features to help you build high-converting sales funnels and manage your customer relationships. ClickFunnels has received positive reviews on platforms such as Capterra, FinancesOnline, and G2, and its help and support are highly regarded.
In conclusion, both GoHighLevel and ClickFunnels are powerful platforms that can enhance your sales and marketing efforts. Consider your specific business needs, read user reviews, and evaluate the features offered by each platform to make an informed decision.
To learn more about the comparison between GoHighLevel and ClickFunnels, you can visit SupplyGem for further information.
Frequently Asked Questions
What is GoHighLevel?
GoHighLevel is an advanced sales and marketing platform designed specifically for growing digital agencies. It offers a range of features such as a page builder, lead capture tools, follow-up campaigns, automated booking, pipeline management, membership areas, and white label agency software.
What is ClickFunnels?
ClickFunnels is a versatile funnel builder and sales and marketing platform. It offers high-converting sales funnel templates, CRM functionality, team collaboration, email marketing tools, membership site builder, eCommerce functionality, course builder, blog builder, and real-time analytics.
What are the main differences between GoHighLevel and ClickFunnels?
The main differences between GoHighLevel and ClickFunnels are their target audience and feature offerings. GoHighLevel is specifically designed for digital agencies and offers unlimited features. On the other hand, ClickFunnels is recommended for beginners and offers feature limits. Additionally, GoHighLevel has CRM functions while ClickFunnels lacks them.
What integrations does GoHighLevel have?
GoHighLevel integrates with various platforms including Zoom, Stripe, Shopify, Facebook, and Manychat. These integrations allow users to streamline their marketing and sales processes and enhance their overall performance.
What integrations does ClickFunnels have?
ClickFunnels integrates with a wide range of platforms including Twilio, Salesforce, PayPal, and WordPress. These integrations enable users to connect their sales funnels with their preferred tools and services, enhancing their overall marketing and sales efforts.
Which platform is recommended for digital agencies?
GoHighLevel is highly recommended for digital agencies due to its comprehensive features and white label agency software. It is specifically designed to cater to the needs of digital agencies and offers unlimited features, making it an ideal choice for agencies looking to scale their operations.
Which platform is recommended for other types of online businesses?
ClickFunnels is recommended for other types of online businesses due to its versatility. It offers a wide range of features that cater to various business needs, including eCommerce functionality, course builders, blog builders, and more. It is a suitable choice for businesses looking to create effective sales funnels and optimize their marketing efforts.
What are the customer support options for GoHighLevel and ClickFunnels?
ClickFunnels has better help and support options compared to GoHighLevel. ClickFunnels offers comprehensive help documentation and resources, as well as responsive customer support. On the other hand, GoHighLevel has outdated help articles and lackluster human support.
What are the reviews like for GoHighLevel and ClickFunnels?
Both GoHighLevel and ClickFunnels have positive reviews from users. ClickFunnels has positive reviews on platforms such as Capterra, FinancesOnline, and G2. GoHighLevel also has positive reviews on platforms such as Capterra, TrustRadius, and G2. These positive reviews indicate the satisfaction of users with the platforms’ features and functionalities.
