The Best SMMA Niches in 2024

smmaprofit.com
5 min readMar 10, 2021

What are the best SMMA Niches in 2024 to make serious money?

Many social media marketing gurus and cheap agency courses will advise to start with chiros or gyms but honestly these are the most competitive and saturated niches, so if you don’t want to fail with your agency then you should find different niches.

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Trust me there are much better niches and much better ways to stand out with your agency even in highly saturated niches.

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One small tip: The niche itself will not guarantee success, you need to create amazing offers and services that will stand out and this is the key to achieving $5k,$10k or even $20k per month.

I will also reveal TOP 3 SMMA/Digital AgencyNiches for 2023. Let’s start.

I travel and my agency runs on autopilot

Before we start, one thing needs to be clear, you need to pick an SMMA niche, you simply cannot try working with everybody.

But who should you try working with?

Your SMMA business niche in 2024 should meet these requirements:

1. Hight-Ticket Services or High Lifetime Customer Value:

I was working with one franchise that was happy to pay me $10000/month to produce 4 leads every month. The lead was worth more than $40000 each.

High lead value (High Lifetime Customer Value) makes it easier to justify the cost of your services even if it is $10000/month

2. Your potential agency client is already spending money on advertisement.

I am not saying that people that don’t pay for marketing currently will not become a client but if they already spend tons of money with Homeadvisor, Zillow or Yelp then they are more likely to be opened to pay someone for higher quality leads from Facebook, YT or Google Search ads.

3. You can get easy results for your agency niche

Every niche is different, and you should not be looking just at the niche itself but also how easy you can get results for this niche. Some clients like construction niches are happy with 2–4 clients per month and you can do this easily with Google Ads or Facebook but some niches like real estate have a long sales process so you wont just offer lead generation but also setting up follow up sequences and you should also be using ISA.

In a Real Estate niche I had 20+ clients and even if the sales cycle is long I still love this agency niche because Realtors and RE brokers are getting high commissions from sales so they are willing to pay $2000-$5000 /month for my agency services.

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4. They can follow up and close your leads

The problem I see with many agencies is that they don’t coach their clients on how crucial it is to follow up with their leads, maybe you heard “Speed to lead”, it is really important to respond to your lead as fast as possible, 15 minutes is the best practice.

So you need to provide your niche client a document on how they should handle leads from lead generation or you should help them with automated follow ups (SMS, emails, voicemails), this tool is used by many agency owners, is called GHL(Click here).

Their front desk should also be able to handle the amount of leads you will send to them.

Here are some of the high ticket and less saturated SMMA niches:

1. Construction/Remodeling

Custom home builders, fencing contractors, window replacement companies or Kitchen & Bath Remodelers are offering high ticket services and even if you deliver just 2–4 paid clients every month, they are willing to pay $2000-$5000/month for your agency services like local SEO, paid ads or GML.

This agency niche and subniches are still underserved and you as an agency owner can generate results fast with Google Ads or Facebook.

2. Ecommerce

Because of the current situation people are buying online. So many companies switch to online shops or want to build one and they need someone who can help them.

There are literally thousands of Ecommerce brands waiting for you.

Delivering results for an Ecommerce niche is not that easy so you need to hire a good white labeling agency.

Ecommerce niche offers hundreds of subniches like Vegan or Toys so you probably never run out of agency clients.

If you are offering TIK TOK Ads you will crash it with SMMA ecommerce niche in 2022, talk to us if you need help

3. High Ticket SMMA Niche in 2024 — Legal Niche

Lawyers are spending a lot of money of Google Ads already, so it is much easier to convince them to start running Facebook Ads or YT ads.

Some Legal keywords are extremely expensive, so if you can decrease the cost with YT ads or FB then the lawyers will become your clients fast.

Most expensive PPC keywords for lawyers in 2019 were “florida mesothelioma lawyer” $485 or “colorado car accident lawyers” $287, so now you understand why they need someone to help them.

4. Medical niches

Honestly there are not just dentists, orthodontists or chiros.

You can go after Lasik Eye Surgery Clinics, Hair Transplant Clinics, HRT clinics….hundreds of niches with clients/patient paying lot of money.

I was working with a LASIK niche and I have used this agency funnel to scale my agency in this niche to 6 figures. Want to see it? Click Here

5. Real Estate SMMA niche

This niche is an evergreen niche, right now a bit saturated but if you have an irresistible offer or providing services that stand out then you will have lot of success here.

Data from HomeLight shows there are over 2 million active real estate agents in the U.S only.

According to data from NAR, 1,359,208 of those licensed agents are Realtors.

Like I said the sales cycle is longer so delivering the results is not as easy as for remodelers but there are plenty of white labeling companies willing to help you get amazing results for your real estate clients.

MY TOP 3 DIGITAL AGENCY NICHES & SERVICES FOR 2024:

Agency Owners

Legal

Content Creators

Parasite SEO

Ok we are done. What is your favorite SMMA niche in 2024?

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